Strong Foundation Man

Inspired by the architecture of the Evolution Tower, this range is about the Strong Foundation Man. Full of integrity, courageous and confident. He is a strong man he does not fall as he is built upon a Strong Foundation.


The New Romantics Movement also played a part in this range. A street style movement that evoked individuality by the youth of that era. They were inventive in their design approach. Having the courage to be bold.

"His power and strength is his integrity."

"He does not fall as he is built upon a strong foundation."

"His inner strength is his power."

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Strong Foundation Concept

Inspired by the architecture of the Evolution Tower, this range is about the Strong Foundation Man. Full of integrity, courageous and confident, he is a strong man and does not fall, as he is built upon a Strong Foundation.


"His power and strength is his integrity."


Motivated by the complex structure and curved design lines of architecture. I combine strength with softness. Structured fabrics combine with soft drapery for a strong yet soft look. 


The New Romantics movement played a part in this collection also. A street style movement that evoked individuality by the youth of that era. They were confident and unafraid to make a statement by expressing themselves in the way that they dressed. Design elements included puffy sleeves used in the shirt sleeve and layers arranged as panels along the pant, put together with a scarf. They were inventive in their design approach…Having the courage to be bold.


Semi fitted silhouettes combine with pleating elements that are used throughout the jacket and shirt. Curved drapery is constructed along the pant to add a 3D effect. The Jacket design is made with a reservable fabric that can be worn two ways for added versatility. Asymmetric design lines express the modern shapes seen in architecture and invite a contemporary feel. 

The musical vibration is chosen for its powerful sound of the thundering drums as it reverberates throughout the world and combined with the clanking hammer of building something great.


The photographic energy resembles the men being the building themselves…Built upon a strong foundation! 




Accreditation

A huge thanks to everybody involved in this creation. This is only made possible by all of you. Thank you so much. Listed below are our roles in making this concept come to life.


Fashion Designer, Garment Tailoring, Stylist, Video Compilation and Edit, Event Management, and Creative Director -   

Elizabeta Tomašević


Models -

Jeff Kissubi

Javier Zamora Kalazich




Photographer -

Jane Jiang


Accessories -

Scarf made by Elizabeta Tomašević. Bag, Hats, belts and footwear are style pieces only.

Hair and Makeup -

Models are all natural for a touch of realism.


Music -

Fire Dance-Thundering Drums created by Rhythm Scott


Video Clip Footage -  

Edited by Elizabeta Tomašević

Reflection from a mirrored building timelapse Video by  Cameraguy


Motion Time-Lapse of buildings with fast moving clouds  by Sushiman


Soft Color Light Leaks By MA